Piazza Insider

Benefits with Every Stay

Enjoy luxe travel benefits in the heart of Healdsburg and beyond

Welcome to Piazza Insider Rewards — your access to indulgent benefits at Piazza Hospitality hotels in Wine Country’s charming town of Healdsburg and beyond. The more you stay with us, the more rewards you enjoy.

Unlike a typical hotel loyalty program, Piazza Insider Rewards shows our appreciation by pampering loyal customers with perks, not points. From room upgrades and gourmet breakfasts to waived resort fees, welcome gifts, and complimentary stays — your rewards grow as you ascend between membership levels.

There are no annual fees, and becoming an insider is simple. Anyone who has stayed at one of our hotels in the past three years can start enjoying the benefits of membership immediately based on your number of stays. Join today.


Rewards at Every Membership Level

Let us spoil you. Piazza Insiders enjoy more than enriched travel experiences through our distinctive hotels, which blend art, food, wine, and community with a true sense of place.


Cocktails for two per stay
Concierge Desk Service
Exclusive Offers
Tailor-made Breakfast daily *
Welcome bottle of local wine
Personalized Concierge Service
Exclusive Offers

* Offered for up to two guests
Priority room upgrades *
Tailor-made Breakfast daily **
Welcome bottle of local wine
Seasonal welcome bite
Waived resort fees †
Dedicated Concierge Service
Exclusive Offers

* Upgrades to next room category based on availability at check-in
** Offered for up to two guests
† Waived resort fees where applicable
Complimentary night
Second complimentary night after 10 more stays *
Priority room upgrades **
Check-in/out benefits ***
Tailor-made Breakfast daily †
Welcome bottle of local wine
Seasonal welcome bite
Waived resort fees ‡
Dedicated Concierge Service
Exclusive Offers

* Once reaching the Connoisseur level, stay an additional 10 nights within a two-year period and receive an additional complimentary room night. A Connoisseur Complimentary Room Night includes a $500 credit toward the room rate and is subject to availability. Guests are responsible for any charges exceeding the $500 value.
** Upgrades to next room category based on availability at check-in
*** Early check-in and late check-out benefit subject to availability
† Offered for up to two guests
‡ Waived resort fees where applicable

Plenty of Ways to Stay and Play

As a Piazza Insider, earn points at eligible Piazza Hospitality hotels, including three iconic properties in downtown Healdsburg (each with its own unique personality). The more you stay at any of them, the more you’ll earn towards the next membership level and unlock even more perks.

Hotel Healdsburg

Hotel Healdsburg is the grand dame of the Piazza collection and sits at the foot of the Healdsburg Plaza. Imbued with organic elegance, Hotel Healdsburg has a feel that’s both indulgent and familiar.

h2hotel

With its undulating living roof, eco-chic rooms, and simple organic aesthetic, h2hotel is rooted in Sonoma County’s land, agriculture and ecology for an authentic sense of place.

Harmon Guest House

Designed with art-forward public spaces and flexible guest room layouts for solo and group travelers, Harmon Guest House is the perfect boutique hotel for art and adventure seekers. It’s a modern stitch in the fabric of Healdsburg’s history.

COMING SOON

Hotel San Luis Obispo

Hotel San Luis Obispo is a modern urban resort that embodies the essence of SLO. Rooms are bright and airy, with views of the surrounding mountains or the Mission-style rooftops of downtown.


Terms and Conditions

Qualifying stays must be reserved directly through hotel websites or reservations. Memberships and stay credits do not expire; however, your level may be reduced if you have not stayed in a 24-month period. By signing up for membership, you agree to receive Piazza Insider Rewards special offers and newsletters. Black out dates and minimum stay requirements may apply to complimentary nights. Learn more about the program and frequently asked questions on our FAQ page.